What We Do

The Sports PR Company offers a unique and innovative public relations service to the sports industry.

With over twenty years' experience, we protect and build the reputation of prominent sports professionals worldwide.

We believe that today’s top sports men and women live in the glare of the media more than ever before, making a professional, comprehensive and strategic media management service increasingly important.

The Sports PR Company exists to protect and build the reputation of sports men and women and maximise their image potential, leaving the athletes themselves to focus on excelling at their sport.

PRO-ACTIVE & REACTIVE

We work closely with the client to control their narrative in the press, both in the UK and internationally.

CRISIS MANAGEMENT

If a client has a problem we can help manage the situation with regards to the media.

TARGETED PUBLICITY

Working with the client to deliver PR strategies to increase media coverage.

SOCIAL MEDIA MANAGEMENT

Comprehensive management of social media – across Facebook, Twitter and Instagram.

PROFILE BUILDING & IMAGE PROTECTION

Strategic profile building and image protection, tailored to the individual client’s needs.

SPONSOR LIAISON

Liaison with commercial partners and personally handling commitments with the client.

COMMERCIAL PARTNERSHIPS

Assistance in seeking and securing brand sponsorship deals.

MEDIA TRAINING

Media training for clients who are uncomfortable or unfamiliar with interviews and the media process.

PHILANTHROPIC INITIATIVES

Trusted support to help clients achieve their personal charitable aspirations.

Reputation and Crisis Management

We have over twenty years experience managing the global reputations of clients, of which Caroline is most noted for her work with David Beckham, helping to rebuild his public image after the World Cup sending off in 1998, making him one of the most recognisable sports stars in the world.​

Below are just some of the stories and headlines we have helped manage in recent months.

I had the opportunity to work with Caroline McAteer for over two years as the key communicator between Freddie Ljungberg & Calvin Klein. Our collaboration with Freddie was extremely active and with Caroline’s support in guiding her client and responding to our business goals, the media attention was prolific and the business increased. Caroline is professional, reasonable, strategic, and I hope to work with her in the near future

KIM VERNONPRESIDENT AND CEO, VERNON COMPANY

Working with The Sports PR Company has made me understand the value of what they do. Dealing with so much through the great times in my career and making the right steps during the lows. They are very professional and I wouldn't be the player I am today without them.

THEO WALCOTT

Working with Caroline in the past, I appreciated her commitment and hard work. She is a genuine professional and has always handled herself with integrity.

DAVID BECKHAM

Caroline is a great asset to me and my agents, Sport Invest. They help to raise my profile internationally, and liaise with my agent, club and sponsors on all aspects of my media worldwide, and they are always a pleasure to deal with.

PETR CECH

Caroline has strong integrity and is well respected in the industry.

ELLEN HEALYDIRECTOR SPORTS & ENTERTAINMENT: PEPSICO INTERNATIONAL

Since I started working with the Sports PR Company a lot of things have changed especially with the press, and I think it's really important for a player to have people like them around you to build improve or change your image.

DIDIER DROGBA