Skip to main content

What We Do

The Sports PR Company offers a unique and innovative public relations service to the sports industry.

With over twenty years' experience, we protect and build the reputation of prominent sports professionals worldwide.

We believe that today’s top sports men and women live in the glare of the media more than ever before, making a professional, comprehensive and strategic media management service increasingly important.

The Sports PR Company exists to protect and build the reputation of sports men and women and maximise their image potential, leaving the athletes themselves to focus on excelling at their sport.

PRO-ACTIVE & REACTIVE

We work closely with the client to control their narrative in the press, both in the UK and internationally.

CRISIS MANAGEMENT

If a client has a problem we can help manage the situation with regards to the media.

TARGETED PUBLICITY

Working with the client to deliver PR strategies to increase media coverage.

SOCIAL MEDIA MANAGEMENT

Comprehensive management of social media – across Facebook, Twitter, Instagram and TikTok.

PROFILE BUILDING & IMAGE PROTECTION

Strategic profile building and image protection, tailored to the individual client’s needs.

SPONSOR LIAISON

Liaison with commercial partners and personally handling commitments with the client.

COMMERCIAL PARTNERSHIPS

Assistance in seeking and securing brand sponsorship deals.

MEDIA TRAINING

Media training for clients who are uncomfortable or unfamiliar with interviews and the media process.

PHILANTHROPIC INITIATIVES

Trusted support to help clients achieve their personal charitable aspirations.

Reputation and Crisis Management

We have over twenty years experience managing the global reputations of clients, of which Caroline is most noted for her work with David Beckham, helping to rebuild his public image after the World Cup sending off in 1998, making him one of the most recognisable sports stars in the world.​

Below are just some of the stories and headlines we have helped manage.